TEEB had a website developed a year before they contacted Media Frontier. Although the website was completed and launched, several major issues quickly arised. As head of projects at Media Frontier, I was in charge of this project.
The Economics of Ecosystems and Biodiversity (TEEB) is a global initiative focused on drawing attention to the economic benefits of biodiversity. Its objective is to highlight the growing cost of biodiversity loss and ecosystem degradation. TEEB presents an approach that can help decisionmakers recognize, demonstrate and capture the values of ecosystems & biodiversity, including how to incorporate these values into decisionmaking.
In March 2007, environment ministers from the G8+5 countries meeting in Potsdam, Germany, agreed to initiate the process of analyzing the global economic benefit of biological diversity, the costs of the loss of biodiversity and the failure to take protective measures versus the costs of effective conservation. A global study was initiated the same year by The German Federal Ministry for the Environment and the European Commission (EC), with the support of an Advisory Board.
TEEB's original website had a few problems:
- The website design was lacking in modernity, and incompatible with mobile devices.
- The CMS was not built the right way making content management impossible.
TEEB contacted Media Frontier to help at that stage. After an analysis of the platform, it was decided that starting over on a blank slate was more efficient than fixing the major issues in the existing platform.
A full redesign of the website was to be made, for a cleaner modern look and feel with an emphasis on the content of the organisation. Moreover, the website needed to be made responsive in order to be futureproof and work on all mobile devices.
Special attention was needed at the CMS level. The content of the website is complex and managing that content had to be as easy and intuitive as possible to the admins.
The entirety of the project was completed very quickly for the complexity of the task. It took less than two months from beginning to end. The result is a gorgeous website illustrating both the UN agency look and feel with a modern twist. Content is placed forward; the information is placed in ways that make sense for users who never get lost. The website also displays great on mobile platforms so users can get to the content they need no matter which device they're on.
The technology used in the backend left our client really excited at the simplicity of content management. Custom post types and custom page templates allowed us to deliver a seamless experience where each piece of information has its own field. We've made publications, country studies and resources (the most important content of the website) all a matter of simply filling text fields and drag and dropping.